Tuesday, January 17, 2012

DTH Changing the TV scenario in India.

Gone are those days when every month on a specific Sunday your cable wala would ring your doorbell and ask for the monthly charges. Now it’s time for direct-to-home services. Or as it is called “DTH”. You could just get your dth recharged online. Introduction of dth has made life of the common man simple. Now, you won’t be disturbed every month on a lazy Sunday to pay your cable charges. You dont have to call the cable operators office to get a certain sports channel to watch a match. You get to choose the channels you want to watch and don’t have to pay for other unwanted regional channels. Just recharge online for the channels that you watch. All this and more due to DTH.

So what is this DTH all about?? The first dth service was introduced by Sky Television plc in 1989 in The United Kingdom. It’s a different thing that the dishes at that time very huge if not gigantic. Today’s dish which is less than a diameter looks like a miniature dish of the 1990’s dish. The first DTH service in India was introduced by Dish TV in 2004. And many more companies followed the trend. The booming and growing dth industry has almost wiped the traces of the local cable services. It won’t be long before the local cable operators are extinct like the dinosaur.

This extinction would be justified as well because dth services have an edge over local cable operators. They provide high definition picture quality with better audio quality. Users don’t have to pay for unwanted channels which are never watched. The users get to select channels of his interest. There are also on-demand movies which a user can watch with his family at his home. Lately they have introduced a new service where in live match or program can be recorded and can be viewed later. And also dth can be recharged at the click of a button.

DTH in India is booming at a very rapid pace. One of the best performing DTH is Videocon d2h. Videocon d2h is latest entrant in the dth industry but in spite of this fact it has done tremendously well. In fact in the 2 quarter of 2011 i.e April to June Videocon d2h was the best performing dth. Adding about 7 lakh new customers. Videocon d2h has been miles ahead of Reliance BIG TV and Airtel Digital TV it is now directly giving Dish TV and Tata Sky a run for their money.


Videocon d2h has the highest number of channels which is 330 channels these include most of the popular channels. Videocon d2h also has the highest number of regional channels in orrisa, bengali and marathi. This dth provider also has the highest number of Asli HD channels i.e High definition channels. The dth service provided by Videocon in India is such a huge hit because it is very rich in content but is quite affordable as opposed to Tata sky which is very expensive.

Videocon d2h is the fastest growing
DTH services in India with 300 Channels and Services. It has highest number of Asli DTH HD Channels , highest number of sports channels, leading GEC channels, highest number of regional language channels in Kannada, Bengali, Marathi.

Digitization, The Way Ahead...

According to the IAMAI report, the total number of Internet users in India has crossed the 100 million mark in November 2011, which embarks the digitization wave in the country. Another feather in the cap to this achievement is the acceptance of the recommendations of TRAI for implementation of digital addressable cable television systems in India by the Information and Broadcasting (I&B) ministry.

With Digitization, the ultimate beneficiary will be the customer who will get an enhanced television viewing experience. Leading DTH players like Videocon d2h, Tata Sky, Dish TV and Airtel would also be largely benefited by this as the analog Cable TV subscribers are likely to switch to any of these BIG DTH players which will in turn help significantly in increasing the ARPU (Average Revenue per User). The Broadcasters also will be able to get the accurate number of their subscribers through this digitization, which is not possible with an analog cable thereby increasing their subscription revenue.

The Bill seeks to digitize the analog cable sector in the country by 31st Dec, 2014. The plan is to digitize the cable television in the 4 metros by June 30, 2012. After this, the target will be cities with a population above 10 lakh and finally the rest of India. Experts believe that this digitization process will require investment to the tune of Rs. 40,000 – Rs. 50,000 crore.

Now since the bill is passed, DTH players are not leaving any stone unturned to attract consumers to switch from analog cable to digital DTH Services. DTH players like Videocon d2h, Tata Sky and Dish TV are also focusing to digitize the whole building instead of single apartments which are called Multi Dwelling Units (MDU). The benefits of Videocon d2h’s MDUs are clutter free terrace, systematic wiring, no line of sight issue, one single antenna and the cost.

Monday, January 16, 2012

HD Services in India

There has been a boom in the dth industry in the recent past. One can see small dishes popping out of the Ceilings or the windows of the buildings, not only that dth dishes are seen on the top of Huts in Urban and Rural areas.This it proves that dth Services in India are a big Hit and they are here to stay.One reason why dth services have really become popular dth in urban areas is the HD Services provided by the dth players.

There is an increasing demand for HD feature in dth services because of its offerings.HD brings you 5 timed clarity and sharpness.It also gives you High Definition Digital(HDD) surround sound.HD dth has 1080i which gives you every picture in high definition.It also comes with a wide aspect ratio of 16:9 to give you a bigger and better view.

Every dth Service in India has HD content on its platform, but there is one dth in India which stands apart from then rest when it comes to dth provoders that company is Videocon d2h. With 12 Asli "HD" channels Videocon d2h has the highest number of HD channels.Videocon d2h has the highest number of HD channels in India. Videocon d2h also has 3D enabled on its HD Set Top Box (STB), which means 3D content can be viewed on the Set Top Boxes.Videocon d2h is the only dth service provider in India to have real 3D feed and has a channel especially dedicated for its 3D feed. Now Videocon d2h subscribers can enjoy real 3D sitting right at their home.

Videocon also has a HD DVR STB which stands for High Definition Digital Video Recorder Set Top Box.With Videocon d2h's HD DVR you can record live TV and watch it later whenever you want. Not only this you can also rewind, pause and forward T V. Videocon d2h's HD DVR gives you the freedom to record 200 hours of live TV recording. So you can record your favorite match, you favorite movie or your favorite serial.You also record HD Channels on Videocon d2h's HD DVR.

Videocon d2h is the fastest growing dth services in India. Since its inception Videocon dh2 has won many awards till date.Videocon will be crossing the figure of 5 million subscribers very soon.Videocon d2h also has the highest number of HD channels which is 12. This is the highest offered by any dth service provider in India. Videocon d2h with its ever improving technology has taken HD services in India to the next level.Videocon d2h also has maximum 330 channels and service in the dth industry.In spite of having all these features Videocon d2h is considered to be the most affordable best dth in India.

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Videocon d2h is the fastest growing dth services in india with 300 channels and services. It has highest number of best dth service in india, Asli hd channels, highest number of sports channels, leading GEC channels, highest number of regional language channels in Kannada, Bengali, and Marathi.