Tuesday, March 26, 2013

Videocon provides three types of digital boxes


In less than a month, 38 cities in our country will be completely digitized. It is high time for the people in these cities to make a decision to buy a digital box using which they will be able to watch the digital TV channels. Most of you would have seen the Ad’s given by the government about the black out of the television starting from last year when the 4 metros(Delhi, Mumbai, Kolkata & Chennai) were about to be completely digitized and some of you would have already seen the latest Ad’s about the black out. Many of you would be already freaking out about what digital box to buy and what are the various dish tv offers that are given by those service providers.
Videocon d2h, an innovator in DTH business, understands the pressure that is upon you people and would like to ease the situation by not only giving a suggestion but also coming up with a solution to the problem. Doesn’t it sound great? We are sure it will when you get to know more about the digital tv channels and active services that we would be offering.
We provide three different types of digital boxes which are as follows:-
  1. Digital Set Top Box: It is a standard definition digital box.
  2. High Definition Digital Set Top Box: Viewers can view Asli “HD” channels on HD digital box.
  3. HD Digital Video Recorder: Viewers can record their favorite movies and serials directly from their television.
The digital TV channel list of Videocon d2h has more than 400+ Channels and Active Services. The channels list includes different genre of channels from which you can choose and pay for only the chosen ones. The Active Services include various customized music channels & FM channels, games, puzzles, and many more.
The clarity of the channels is 5times the existing clarity provided by the cable operators. With this clarity one can spot all the minute pieces of information on the screen. The audio is Dolby digital sound which is the best technology in the world at present with which one can even hear the sound of a pin.
Though the government has announced in the budget on imposing duty on the import of set top boxes which would be affecting the offers given by the service providers, it won’t be affecting the offers that we provide as we understand your needs & wants and act according to it.
So why wait till the deadline, hurry and go to the nearest Videocon d2h dealer and purchase the digital set top box availing the latest dish TV offers. You can also subscribe to Videocon d2h online by just clicking on the following link and book online and also can go on to our facebook page to give your feedbacks. d2honline.com.

Tuesday, March 19, 2013

Videocon d2h introduced India’s first HD DVR


Videocon d2h introduced India’s first High Definition Digital Video Recorder with 3D. HD DVR with 3D has changed the world of home entertainment in the country by providing a never-seen-before innovative product on the DTH services. The innovation facilitated Videocon d2h to establish itself in the DTH product category and also created a huge impression as a brand in the mind of the consumer. This product, for the first time, enabled the viewer to record, pause, rewind, forward and play live television. This is something which has revolutionized HD DTH in India. It also enables auto serial recording and watching the content at a time comfortable for you. Videocon d2h has an exclusive active 3D channel with exclusive content which is a very new concept in HD DTH in India. Other features include High Definition Digital sound, 16:9 wide aspect ratio and 5x digital picture quality. This product had a very illustrious launch with a full-fledged press conference and Abhishek Bachchan unveiled the product. At the launch Abhishek said, “Videocon d2h’s innovations are always ahead of their time. The revolutionary HD DVR (what is a dvr) with 3D brings magic of 3D right into our living rooms. I am immensely proud to be a part of this dynamic and tech-savvy enterprise. Be future ready is our message to one and all.”
For the HD DVR with 3D launch, there was a full-fledged marketing campaign. All the mediums of marketing were extensively used ie. Digital Television, digital, SMS’, print and display campaign. Social networking site like Facebook was also utilized in this campaign with a game being specifically launched on it to increase interaction and create a buzz about the product with our customers. The product was also chosen as the ‘Editors Pick’ by the Digit magazine, which is a very well recognized technology magazine.
In the year gone by, Videocon d2h did various campaigns having used a 360 degree marketing approach. They reached put to their customers through various touch points and ran dedicated campaigns during the festival season.
During the festival season, it carried an extensive print campaign to communicate its strength in the regional space. This region specific campaign was done across all leading publications of the region in local languages. For example, they showcased that they provided the highest number of Marathi channels across dth Services during the Ganapati festival.
Videocon d2h did a dedicated campaign around “Asli” HD channels for its HD DTH (what is dth) in India. With highest number of Asli “HD” TV channels during the year on its platform, it carried out the marketing campaign in all formats. For ATL, they developed a HD Montage film around this theme and used it across all genre digital television channels in a campaign carried out for 2 weeks. They also carried print ads of the same in leading publications. For the BTL activity all the POS elements like posters, danglers, stickers, bunting, replicas of reflectors, non-lit boards, etc. were used and this promotion was carried out at all the dealers and retailers across the whole country. The company was also present in various exhibitions and roadshows to promote this competitive advantage.
These two varied focal points helped the brand target two different genres of audiences separately and facilitated in aligning their focus and target its audiences immaculately. The ‘two-barrel’ strategy proved successful and helped adding more subscribers in the last few months.  For the New Year, the organization has set itself new horizons to accomplish with the help of fresh strategies. With arguably the best product and back end process in the business it is confident of outdoing contemporaries and crossing many more milestones with another exciting year to look forward to.

HD DTH makes the Cable services seem outdated.


High Definition (HD) TV Channels on Direct to Home (DTH) services give you irresistible features that Standard Definition channels your local cable services cannot. HD DTH gives you 5x picture quality which makes even the minutest detail clear, High Definition Digital  ( HDD ) surround sound which gives you crisp clear sound , 1080i break away from blurry picture and audio quality , 16 : 9 wide aspect ratio which gives you a bigger, wider, Clearer picture. All these features of HD DTH make the Cable services seem useless, old and obsolete.

A DTH connection has many products included in it like The Reflector ( dish antenna) , Remote , Smart Card and a Set Top Box ( STB ) . The Set Top Box (STB ) is one of the most important components of the DTH Connection . Set Top Box (STB ) is the one which connects the reflector and the television set. The Set Top Box converts the Signal received from the Reflector (DTH Dish) to the content which is finally seen on Television. There are several types of Set Top Boxes which are available in the market. The three common Set Top Boxes are a Standard Definition Box, High Definition Box and High Definition Digital Video Recorder (DVR). Some of the DTH service providers in India also offer 3D compatible Set Top Boxes which can be used to view 3D content on 3D compatible TV. Videocon d2h was the first DTH service in India to introduce 3D set top boxes. Afterward Videocon d2h’s introduction of 3D Set Top Boxes (STB) all other DTH companies followed the trend.

Today’s generation want more advanced technology in whatever they used may it be a Mobile Phone or a DTH Connection and HD DTH is one such example of advanced Technology. Sometimes TV viewers miss out certain programs on TV due to various different reasons. They want to watch what they have missed out. There are two ways to catch up on the lost content

1.    To search the Internet. Which would mean frantically searching and watching the content in low quality

2.    The second and the best option is to opt for the HD DVR and record the Content that you have missed.

Recording Live TV is now possible only because of DVR Set Top Boxes. With a HD DVR Set Top Box you can not only record Standard Definition (SD) content but you can also record High Definition (HD) content. HD DVR Set Top Box digital tv gives you many features you can record live TV as you are watching it. You can also Schedule a recording of your favorite tv channels on your HD DTH. HD DVR also gives you the freedom to view one channel and record another channel simultaneously. You can also record multiple channels at the same time. HD DVR Set Top Boxes are the perfect way to Enjoy HD DTH. 

HD DTH Connections have a different Set Top Box


A Set Top Unit (STU) commonly known as Set Top Box (STB) is a vital device in a DTH Connection. Viewing DTH on TV Channels would have been impossible without a DTH Set Top Box. The other components that are important with a DTH Set Top Box are Smart Card, Remote, Reflector (dish) and TV.  Most DTH Set Top Boxes have a tuner in it. The DTH Set Top Box connects to the Television (TV) and to the Reflector which is popular as a Dish. HD DTH Connections have a different Set Top Box. The HD Set Top Box has different as it supports High Definition (HD) content which a normal DTH set top Box does not.

A DTH service provider covert Audio and Video content into signals through its encoders and Mixers. These converted signals are sent to the satellite through Transponders of the DTH service providers. The satellite sends the Signals to all the Reflectors (Dish). The reflector catches these Signals sent by the Satellite and sends it to the Set Top Box through wires.  A DTH Set Top Box after receiving the signal decodes the signals into audio and video content as it was sent by the DTH service provider. This content is the final content which is viewed on Television Screen. An HD Set Top Box will convert the signals into High Definition (HD) content. 

One reason why DTH Service is in such great demand in India is because it is far more superior to Cable Services in India. DTH services not only provide better picture quality but also offer great audio quality. DTH services in India also have more channels and give you the freedom to select the number and genre of channels that you want to watch. Something that is missing in Cable services. The transmission in Digital because of the Set Top Box and HD Set top Box whereas in cable services the transmission is Analog.

 There are different types of Set Top Boxes as well. The basic DTH Set Top Box is the Standard Set Top Box (STB) which shows content in Standard Definition. The next is High Definition HD Set Top Box which shows High Definition content which is very rich in picture and audio quality. The next Type of DTH Set Top Box is High Definition Digital Video Recorder also known as HD DVR (What Is a DVR). You can record Live TV with a HD DVR STB. There is also a special Set Top Box which supports 3D content which is known as 3D ready box. Videocon d2h is the only DTH Service Provider in India to not only have a 3D ready box but also 3D Content on its Platform. Videocon d2h viewers can watch 3d content on their HD Set Top Box.
Videocon d2h offers the Best Digital TV Service Set Top Boxes may it be a Standard STB or a HD Set Top Box. The picture quality with Videocon d2h STB’s is of optimum quality. To view the various Set Top Boxes of Videocon d2h kindly visit Videocon d2h’s Products page.