Digitalization throughout the country

DTH TV 

Recently government passed an ordinance on mandatory digitalization of cable services throughout the country, by the 30 June 2012 all the four metros of India (Mumbai, Delhi, Kolkata, Chennai) will have switched over from analogue to digital TV. Digital TV box will basically do the transmission of the video and audio through the digital signals. It is capable of supporting various picture formats which will provide consumer better quality better sound and good picture quality on their television.

Way back in 1990 when cablewala started their business, He was the decision maker about  the channels your are going to receive. Not just that whatever poor quality of service does he provide, you have no choice other than accept it. Now with DTH Technology coming up in India the whole scenario is changed. Now the consumer can decide what channels he wants & various features such as DVD Quality picture and sound, recording option, Time Shifting option, etc.

DTH technology has transformed the way we view cable TV in India. Not only has this technology made the local cable operator monopoly a thing of the past, but it has also succeeded in bringing cable and satellite television to remote corners of the country.  DTH TV stands for Direct-To-Home Television, DTH TV will give more customer satisfaction and better TV viewing experience. Consumer are now looking to to compare the channels packages provided  from all major dth service providers in India e.g. Videocon d2h, Tata sky, Reliance Big Tv, Dish TV, Airtel dth, Sun dth and  DD+

Since the ordinance has been pass DTH players  are now aggressively marketing  attract consumers to switch from analog cable to digital DTH Services, DTH service provider  like Videocon d2h, Tata Sky and Dish TV are also targeting  to digitize the whole building instead of single apartments which are called Multi Dwelling Units (MDU).  The Multi Dwelling Unit is customized solution for connecting multiple houses within the same multi storied building with a single dish antenna to receive DTH service. Common dish is installed on the tarrace of the multi storied building which gives power to TV sets in multiple homes in the building that are connected through a cable. Once the dish is installed, the members have the choice to subscribe for DTH connection. Society will be benefited by as  MDU will give them clutter free terrace, systematic wiring, no line of sight issue, one single antenna and the cost.

HD DVR is another innovation the DTH Technology, HD DVR stands for High Definition Digital Video Recorder, which will allow the users to record high definition video of their match or their favorite serial. 

Digitalization is the new phase of television

Digitalization is the new phase of television. The government of India is has started the process of digitalizing the broadcasting industry. 4 metros already have digital networks. Government aims to digitalize broadcasting all over India by 31^st December 2014. Direct to Home which involves sending signals over the dish to the tv is one of the digital method of broadcasting.

Videocon d2h is a dth (direct to home) dish tv offers  in India. Talking about the process of dth dish tv, a Reflector (dish) is placed outside the house or on the terrace which helps in receiving the signals obtained directly from the satellite which is than transmitted and broadcasted on the television. The set up box transmits the signal received on the dish to the television set. The set top box contains a tuner which helps to connect the television set to the external signal. Direct reception of the signal to the dish from satellite results in superior quality picture output as compared to analog cable.

Videocon d2h provides three types of set up box

1.    Digital set up box

2.    HD digital set up box

3.    HD-DVR

•       The digital set up box provides a superior quality picture as compared to analog cable along with additional features.

•       The hd box provides all the features of digital set up box along with 5 x times Digital Quality Picture and High Definition Digital Sound. This gives a clear and high quality output to the viewers

•       HD-DVR is a better version of hd box which provides additional feature of recording the video. It has an internal 500 gb hard disk which helps in storing the videos. There are various different features of recording present.

The number of channels in each of the boxes depends on the dish tv packages. These packages made by bundling various channels. The customer can select a package best suiting to his needs and pay accordingly, thus the customer pays only for what he wants and not for what he is given. The Videocon d2h dish tv packages include 17 packages ranging from rs200 per month to rs461 per month including taxes. These packages are designed especially for different set of TV viewers. The south packages of Videocon are for the customers from South India whereas the sports packages are for sports lovers throughout the country. There are various other packages for the viewers all over India.

The company offers 22 Asli “HD” channels along with active services which include games, puzzles, active music, movies and more. These active channels are the add-ons that the company gives to the customer along with the tv channels that a customer subscribes to. There are other services and features which make the experience of viewing better on Videocon d2h.

Videocon d2h introduced India’s first HD DVR

Videocon d2h introduced India’s first High Definition Digital Video Recorder with 3D. HD DVR with 3D has changed the world of home entertainment in the country by providing a never-seen-before innovative product on the DTH services. The innovation facilitated Videocon d2h to establish itself in the DTH product category and also created a huge impression as a brand in the mind of the consumer. This product, for the first time, enabled the viewer to record, pause, rewind, forward and play live television. This is something which has revolutionized HD DTH in India. It also enables auto serial recording and watching the content at a time comfortable for you. Videocon d2h has an exclusive active 3D channel with exclusive content which is a very new concept in HD DTH in India. Other features include High Definition Digital sound, 16:9 wide aspect ratio and 5x digital picture quality. This product had a very illustrious launch with a full-fledged press conference and Abhishek Bachchan unveiled the product. At the launch Abhishek said, “Videocon d2h’s innovations are always ahead of their time. The revolutionary HD DVR (what is a dvr) with 3D brings magic of 3D right into our living rooms. I am immensely proud to be a part of this dynamic and tech-savvy enterprise. Be future ready is our message to one and all.”

For the HD DVR with 3D launch, there was a full-fledged marketing campaign. All the mediums of marketing were extensively used ie. Digital Television, digital, SMS’, print and display campaign. Social networking site like Facebook was also utilized in this campaign with a game being specifically launched on it to increase interaction and create a buzz about the product with our customers. The product was also chosen as the ‘Editors Pick’ by the Digit magazine, which is a very well recognized technology magazine.

In the year gone by, Videocon d2h did various campaigns having used a 360 degree marketing approach. They reached put to their customers through various touch points and ran dedicated campaigns during the festival season.

During the festival season, it carried an extensive print campaign to communicate its strength in the regional space. This region specific campaign was done across all leading publications of the region in local languages. For example, they showcased that they provided the highest number of Marathi channels across dth Services during the Ganapati festival.

Videocon d2h did a dedicated campaign around “Asli” HD channels for its HD DTH (what is dth) in India. With highest number of Asli “HD” TV channels during the year on its platform, it carried out the marketing campaign in all formats. For ATL, they developed a HD Montage film around this theme and used it across all genre digital television channels in a campaign carried out for 2 weeks. They also carried print ads of the same in leading publications. For the BTL activity all the POS elements like posters, danglers, stickers, bunting, replicas of reflectors, non-lit boards, etc. were used and this promotion was carried out at all the dealers and retailers across the whole country. The company was also present in various exhibitions and roadshows to promote this competitive advantage.

These two varied focal points helped the brand target two different genres of audiences separately and facilitated in aligning their focus and target its audiences immaculately. The ‘two-barrel’ strategy proved successful and helped adding more subscribers in the last few months.  For the New Year, the organization has set itself new horizons to accomplish with the help of fresh strategies. With arguably the best product and back end process in the business it is confident of outdoing contemporaries and crossing many more milestones with another exciting year to look forward to.

Digital TV Box offers Tremendous DTH Services

It is being observed as times have change so have the various Industries and one of them which we are referring here is the DTH Industry. As per the notification by the government, viewers are required to shift to digitization for the entertainment on the TV Sets. This will make it possible to change the transmission from Analog to Digital with the help of Digital  Cable TV Box (Set Top Box) and DTH Satellite. This will after all benefit the viewers and they need not think about shelling out some little money for the asset which is going to improve their viewing experience.

With the help of Digital TV Box one will not receive little but many benefits as compared to the analog transmission.

The benefits which this asset Digital TV Box offers are tremendous and are as follows:
1. Increased number of channels
2. High quality viewing like Digital Picture
3. High Definition Asli "HD" Channels
4. High Definition Digital (HDD) Sound Quality
5. 3D content enabled - Videocon d2h pioneer of the technology.
6. DVD player within set top box (MP3 / VCD / SVCD / ACD enabled)- This feature is available only with Videocon d2h.
7. 24 x 7 Customer Support
8. And many more....

The features like "HD" channels, 5x times digital quality picture, HDD sound, 16:9 aspect ratio and many more can be enjoyed with the help of the HD Set top box. The HD Set top box is the perfect match for the television set having HD enabled feature in it.

As of today Videocon d2h is the only service provider within the country offering the highest no. of 368 channels and services and also highest no. of 19 Asli "HD" channels.

Also Videocon d2h is the only company which is offering various types of Digital TV box which others are yet to offer, they are:

Sr. No. | Description | Product Name
1. Standard Set top box - Satellite box
2. HD Set top box - Satellite HD DVR
3. HD Set top box 3D enabled - HD Satellite box with 3D
4. DVD Player with built - in HD Set top box - Satellite DVD
5. LCD TV with built - in set top box - Satellite LCD

The DTH Satellite plays a crucial role for the above features to be availed. It is because it acts as a medium to receive the transmission from the satellite and transmit it to the set top box.Videocon d2h seems to have an excellent infrastructure for the same as the satellite it is dependent on is aligned at 88* East on the Clark Belt. It has the best Satellite Footprint across India covering even the remotest area which in turn makes its signals best in the industry.

The common question that arises in the minds on the customers is that what about the quality that we are talking about is going to be in monsoon as the Dish - DTH Satellite is placed outside the house in open. But one need not worry about the same as with Videocon d2h one do not have to fear loss of signals during rainy season, as Videocon d2h Reflectors (Dish - DTH Satellite) are Normal Rain Proof meaning we will not have any problem while enjoying our favorite TV show during Rainy Season

Videocon d2h - India's Leading Digital TV service provider offers HD set top box, satellite box and DTH online service across all cities in India. Best DTH in India having many unique features like 12 Picture in Picture Mosaic, 5x picture clarity, HDD Surround sound and many more Unique features.

Best DTH Digital TV Services in India

The much popular Videocon d2h the best DTH service in India is basically the direct broadcast satellite service supplier which is in the possession of Videocon group and it is they who are operating it. The Best DTH service of Videocon d2h was introduced in the year 2009, at that point of time it was transmitting digital DTH satellite television in addition to the audio to the India households. How it works is by making use of the MPEG-4 digital compression in the midst of DVB-S2 expertise, broadcasting by making use of the S II at 88. The best DTH service of Videocon d2h was initiated in 2009 in May. And today Videocon d2h the best DTH in India has more than 333+ channels and services.Along with these Videocon d2h also has highest number of Asli "HD"channels in India which is the highest number of channels on Digital DTH in India.

They have their initial competitors in the name of the cable television along with several other DTH service suppliers that includes DD Direct+, Reliance Big TV, Tata Sky, Dish TV, Airtel Digital TV and Sun Direct.It encompasses the overall subscriber support of around 5 million on December 31, 2011.The ordinary definition transmits of Videocon d2h are in MPEG-4 in the company of Interactive Service as well as 7 day electronic programmer guide. The Videocon d2h offers the Interactive Service that counts in additional services allowing the consumers to do shopping, booking up the movie tickets and so on. Very excitingly there is a worldwide remote that has been included in the pack that over the IR frequencies is very much capable of managing the both Digital DTH Set Top box and the TV. Similar to the other names that provides the Digital DTH service; Videocon d2h the Best DTH India as well can afford a Pay per View interactive tune-up that embrace a catalogue of Hindi movies in addition to the English and the Regional languages.


The supplementary features include the Recorder, the finest DVR Digital Video Recorder consents recording of live TV on over the hard disk of 500 GB in the company of MPEG 4 image clearness.Coming to the HD, here HD DTH presents the channels to you in their indigenous resolution of about 1080 pi or else 720p in the midst of aspect ratio of 16:9. STB is well-matched with the 5.1 Channel Dolby Digital Plus enclose resonance in addition and is in actual fact the initial Indian HD Set Top Box which is acquiescent with Dolby digital Plus. The HD Recorder present exceptional features like mechanical Favourite, Genre and Search and Category type and are actually 3D prepared. Videocon d2h reviews have to be convincing and they are in reality.

Videocon d2h - India's best digital DTH services in India offers HD set top box and DTH online service across all cities in India. Having many unique features like 12 Picture in Picture Mosaic, 5x picture clarity, HDD Surround sound and many more Unique features

Best DTH Services in India - Videocon D2h

DTH in India has been growing by leaps and bound in the past couple of years. It has just been repeating the telecom sector history.Initially everyone thought that Mobile phones were a luxury and the middle class man could not afford it. But later on everyone accepted the fourth necessity of life and today Mobile has become a part of our life.The same is the case with DTH in India. Initially DTH was considered to be a costly substitute for Cable services but today DTH services have reached to the most remote villages.Today you may not find proper drainage facilities services in a village but you will definitely find a Dish Antenna popping out of a House.

Such has been the growth of DTH in India. Today the DTH market in India is considered to be the most competitive market in the world.Today the Indian DTH has a total of 7 DTH players with a potential subscriber base of 110 million. This number is very high when compared to any other country in the world. Today USA is the country with the most number of DTH subscribers but it is being estimated that India will take over USA in the DTH market by the mid of 2012.In such a heavily competitive market if one service provider has to be the Best DTH Service in India then it should really be affordable, should have great content and should be technologically advanced.

One DTH service in India which has all these and more today is Videocon d2h, the DTH service by Videocon Group.Videocon d2h is the most affordable DTH service in India with the basic pack starting at Rs 159 only.Videocon d2h also has HD packs which are very affordable when compared to the other DTH services in India. Videocon d2h has its Platinum HD pack at Rs.400 which has 12 Asli "HD" channels whereas anotherDTH service provider its HD pack at Rs 450 per month when taken for 6 months which only has 7 HD channels.

Apart from the channels Videocon d2h also has the latest movies on its platform in d2h movies.The movies available are in optimum Video and audio quality. The price for these movies starts from RS 25 and goes up to RS 50. This means that the minimum price that you have to pay for watching aa movie on Videocon d2h; The Best DTH service is only Rs 25. Videocon d2h is also the best dth service when it comes to technology. During torrential rains most of the dth services do not work due to scrambled service but Videocon d2h does not experience any such problem because of its advanced technology.

Videocon d2h has a total of 330 channels and services on its dth.DTH in India is being taken to the next level by Videocon d2h the best dth service.

Videocon d2h - India's best direct to home digital DTH services offers set top box and best dth service across all cities in India. Videocon d2h provides top quality, uniquely designed products and connection with advanced technology.