Monday, June 23, 2014

Is your TV digitally smart?

The compulsory digitization in India has taken the TV entertainment by a storm and the digital cable service is on a high after the government’s ordinance of compulsory digitization in India. The wave of digitization is so high that everybody wants to know what truly is best for them and the decision has not been really easy with consumers having option in numbers.

Analog cable service made people in India to get accustomed to what TV has in store for them, but it is with the advent of digital cable service that people have started to realize what the future prospects of TV are; what really can TV become. It is the digital cable services and dish TV services like Videocon D2h that are making TV experiences sublime. To mention particulars, Videocon has been in the forefront of this innovative legend that is still in its making. Being the last entrant in the digital cable services, Videocon has created its superior differentiation with the already established players in a market that has very little scope for differentiation. They are making a TV seem more smart thought being termed as the “IDIOT BOX”, the digital cable services have truly changed perceptions of people and in fact has given more liberty to people to maintain Indian values.

What we demand is what we get!!

Experiential TV viewing through digital cable TV has managed to have a lot of eyebrows raised but no one has been able to neglect the superiority of the digital cable TV services. The services not only provides for touching lives in a different way but also enables to be ready for the future, whatever may be the changes in the future.

Pollution that has been a major concern for people every time, be it in any form is being thought upon, and this for the first time did companies thought of removing pollution from our entertainment as well. The cleanest, freshest and clearest pictures can be enjoyed with pollution free Asli HD. Customers can now enjoy maximum dth channels and services by going digital. They can also enjoy five times better picture clarity, theatre like sound quality, and services like FM Radio, games and puzzles and unlimited recording. Videocon d2h also has other exciting features like tickers, 12 picture in picture mosaic, a 3D channel, India’s first radio frequency remote to name a few!

What more to demand!!!


Surely the demand will never go down for getting more and better services and the digital cable services are truly capable of providing them. The digital cable TV coming more to a saturated state after the digitization throughout gets completed, the battle will shift its focus from getting more subscribers to getting more technological advancements and better quality content with additional and better channels. This surely will test the digital cable service providers in terms of their innovativeness and preparedness for being future ready and currently Videocon d2h surely leads the battle with an eye to be the best.

Friday, June 20, 2014

The IDIOT BOX gets a MAGIC HAT!!!

TV has long been the idiot box in a family where people have gone used to get stuck to the TV screen for long hours and then start to curse how it ruins family time and distracts attention. Surely the creator of the first TV never would have thought of naming it an idiot box, who would actually name it in such an absurd fashion, but it still managed to get slang for itself.

Whatever be the emotion, life without a TV for a regular Indian household would become colorless as it has become such an integral part of the family. The technological advancement in the field of broadcasting and entertainment too has had a big role to play in bringing TV to play such a role of importance in the life of people.

Similar such advancement has created ripples in the Indian home entertainment system with the introduction of digital box for TV. The compulsory digitization of TV signals by the government of India is a move in the Indian broadcasting industry to make everything as transparent as possible so that more quality and relevant content can be provided to individual users.

The digitization had already started in India with dish TV providers in Indian providing content through direct to home services that actually revolutionalized the way entertainment was seen in India. With new regulations coming into this field, the DTH providers proved to be the best options as they already had the technology to go digital and are competent enough to be face tough challenge.

What did the digital box for TV do!!

In simple terms it exploded the horizons that entertainment could have achieved earlier and the DTH players being the frontrunners of this explosion. Almost all DTH companies had similar plans with the digital box for TV but some of them still came out with flying colors even though they were one of the last entrants. One such company is Videocon D2h which unlike the already existing players who had some correlation with entertainment industry was completely new to the market but had a clear vision of proving the best digital box for TV which will be comparable to the best in the world, they manufactured their own STB and always had an eye towards the future. It was Videocon d2h who was the first to launch a 3D ready channel in India and provides the maximum number of ASLI ‘HD’ channels for an experiential entertainment.

The DTH players have a stiff competition among themselves and with the local cable players but the digital box for TV by these DTH players obviously has an advantage over those of cable operators as they provide the flexibility that is unmatchable.

Here too Videocon proves to be a notch above the rest with most number of channels under its platform where the consumer has a choice to choose from over 18 packages with customization options through a la carte.


Yeah this is magic for sure- so much power to the consumer!!