Friday, June 20, 2014

The IDIOT BOX gets a MAGIC HAT!!!

TV has long been the idiot box in a family where people have gone used to get stuck to the TV screen for long hours and then start to curse how it ruins family time and distracts attention. Surely the creator of the first TV never would have thought of naming it an idiot box, who would actually name it in such an absurd fashion, but it still managed to get slang for itself.

Whatever be the emotion, life without a TV for a regular Indian household would become colorless as it has become such an integral part of the family. The technological advancement in the field of broadcasting and entertainment too has had a big role to play in bringing TV to play such a role of importance in the life of people.

Similar such advancement has created ripples in the Indian home entertainment system with the introduction of digital box for TV. The compulsory digitization of TV signals by the government of India is a move in the Indian broadcasting industry to make everything as transparent as possible so that more quality and relevant content can be provided to individual users.

The digitization had already started in India with dish TV providers in Indian providing content through direct to home services that actually revolutionalized the way entertainment was seen in India. With new regulations coming into this field, the DTH providers proved to be the best options as they already had the technology to go digital and are competent enough to be face tough challenge.

What did the digital box for TV do!!

In simple terms it exploded the horizons that entertainment could have achieved earlier and the DTH players being the frontrunners of this explosion. Almost all DTH companies had similar plans with the digital box for TV but some of them still came out with flying colors even though they were one of the last entrants. One such company is Videocon D2h which unlike the already existing players who had some correlation with entertainment industry was completely new to the market but had a clear vision of proving the best digital box for TV which will be comparable to the best in the world, they manufactured their own STB and always had an eye towards the future. It was Videocon d2h who was the first to launch a 3D ready channel in India and provides the maximum number of ASLI ‘HD’ channels for an experiential entertainment.

The DTH players have a stiff competition among themselves and with the local cable players but the digital box for TV by these DTH players obviously has an advantage over those of cable operators as they provide the flexibility that is unmatchable.

Here too Videocon proves to be a notch above the rest with most number of channels under its platform where the consumer has a choice to choose from over 18 packages with customization options through a la carte.


Yeah this is magic for sure- so much power to the consumer!!

No comments:

Post a Comment