Goodbye Cable. Hello Digital!

The television has been available for almost four decades now in the Indian markets. These four decades have seen the television transform from a big wooden box of black and white to a sleeker and flatter LCD’s and LED’s featuring everything in color.

It was earlier said that a family that eats together stays together, but in today’ scenario it wouldn’t be too far fetching to say a family that watches television together stays together. The television has been the pride of one’s living room and researches have shown that a majority of the families spend time infront of the television when they wish to spend quality time together. Such is the influence of television in our everyday thinking and lives.

The television industry was earlier predominantly in the hands of the cable tv operators. They decided what serials we watched, what channels we had access to and what rates they would charge. In fact a consumer did not even have the liberty to decide when he could watch tv as this was also in the hands of the cable tv operators who frequently removed channels or shut out operations for days without prior notice.

However, the government of India had passed an ordinance which made digitization of Cable services mandatory. This was done for a lot of reasons, primarily to provide consumers empowerment and relief from unfair pricing of the existing operators who exploited their monopolistic position.

So digitization was made compulsory by the Government of India and Digital dth (Direct to Home) service providers entered this industry to provide consumers digital services at fair prices. However, the cable operators have too tried to enter the digitization bandwagon by providing cable tv set top box albeit a lot of limitations. The various drawbacks in these are hazy pictures, less clarity in viewing, less number of channels, no digital sound effects to name a few along with the previously existing problems.

It makes sense for consumers to get digitized through an established digital direct to home service provider such as Videocon d2h. Videocon d2h provides digital signals that makes receptivity more clearer and superior with sound that is crystal clear. It has 5 times more picture clarity than cable tv and greater number of features . Also, Videocon d2h has various exciting features such as India’s first radio frequency remote, the first dth service provider to introduce 3d channel, 12 PIP Mosaic, superior MPEG-4 Technology, 444 channels and services, 22 “Asli” HD channels to name a few. It can be safely said direct to home service is the complete solution to problems of cable set up box.

What distinguishes Videocon d2h from  its competitors is it has won many awards and accolades that validate it as the best dth service provider. It has won Asia’s Most promising brand and also India’s fastest growing digital dth service to name a few. Read more at www.videocond2h.com and make the choice to give the cable a farewell and get digitized.

A Digital India

Did you know that an average Indian child has seen around 4000 weddings on television by the time he completes his schooling? Or that an Indian watches around 30 hours of television on an average in a week and the reasons of not being able to watch more is due to attendance at offices and schools?

Such is the impact of television in the Indian households. When the television came in India, only a handful of people with a three digit income could afford having one. Every evening the entire neighborhood would gather at owner’s house and watch the television like it was a wonder never seen or heard of. Though the advent of television in India is a scenario that is quiet recent, leaps and bounds have been made by it. Today the television has even entered rural households and replaced the radio sets.

The next big thing in Indian television has also arrived – Digitization. Digitization means conversion of analogue signals into digital signals. Digitization is a big step as it will ensure a lot of revolutionary changes in the way television is being watched. The digitization will ensure better reception, cleaner and clearer viewing, more number of channels and a hoard of enhancing features that will lead to consumer empowerment and value for money. The digitization of television is India has seen a lot of established names entering this industry and providing digital dth (Direct to Home) services. These dth service providers have been highly instrumental in eliminating the analogue cable system and bringing in the future of television to India.

The dth services make use of a dth dish, tv, reflector and a set top box to provide the customer access to digitization. The reflector or satellite helps gather encrypted messages and decrypt them via a set top box on the customer’s television screen. Earlier people had to be at the mercy of the cable operators who had ambiguous terms and conditions, demanded exaggerating sums of money and provided no clarity on the channels and benefits a customer would receive.

DTH service providers have eliminated these problems completely. Taking the example of Videocon d2h which has won various awards and accolades and has been touted as ‘Asia’s Most Promising Brand’ , a dth channels list is made available by them  which gives consumers the upper hand by letting them know what they are paying for. Videocon d2h has further created transparency by providing all the necessary information on their website www.videocond2h.com . The company has also been accredited as India’s fastest growing dth brand and has provided multifarious benefits to the consumers such as 444 channels and services, 22 “Asli” HD channels, the first to introduce a 3D channel, 12 PIP Mosaic and other features. A feather in the cap is their introduction of India’s first Radio frequency remote that truly lives up to the age old saying of letting nothing come between you and their entertainment.  So go ahead, get digitized or get dark!