Sunday, November 17, 2013

Goodbye Cable. Hello Digital!

The television has been available for almost four decades now in the Indian markets. These four decades have seen the television transform from a big wooden box of black and white to a sleeker and flatter LCD’s and LED’s featuring everything in color.

It was earlier said that a family that eats together stays together, but in today’ scenario it wouldn’t be too far fetching to say a family that watches television together stays together. The television has been the pride of one’s living room and researches have shown that a majority of the families spend time infront of the television when they wish to spend quality time together. Such is the influence of television in our everyday thinking and lives.

The television industry was earlier predominantly in the hands of the cable tv operators. They decided what serials we watched, what channels we had access to and what rates they would charge. In fact a consumer did not even have the liberty to decide when he could watch tv as this was also in the hands of the cable tv operators who frequently removed channels or shut out operations for days without prior notice.

However, the government of India had passed an ordinance which made digitization of Cable services mandatory. This was done for a lot of reasons, primarily to provide consumers empowerment and relief from unfair pricing of the existing operators who exploited their monopolistic position.

So digitization was made compulsory by the Government of India and Digital dth (Direct to Home) service providers entered this industry to provide consumers digital services at fair prices. However, the cable operators have too tried to enter the digitization bandwagon by providing cable tv set top box albeit a lot of limitations. The various drawbacks in these are hazy pictures, less clarity in viewing, less number of channels, no digital sound effects to name a few along with the previously existing problems.

It makes sense for consumers to get digitized through an established digital direct to home service provider such as Videocon d2h. Videocon d2h provides digital signals that makes receptivity more clearer and superior with sound that is crystal clear. It has 5 times more picture clarity than cable tv and greater number of features . Also, Videocon d2h has various exciting features such as India’s first radio frequency remote, the first dth service provider to introduce 3d channel, 12 PIP Mosaic, superior MPEG-4 Technology, 444 channels and services, 22 “Asli” HD channels to name a few. It can be safely said direct to home service is the complete solution to problems of cable set up box.


What distinguishes Videocon d2h from  its competitors is it has won many awards and accolades that validate it as the best dth service provider. It has won Asia’s Most promising brand and also India’s fastest growing digital dth service to name a few. Read more at www.videocond2h.com and make the choice to give the cable a farewell and get digitized.

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