A Digital India

Did you know that an average Indian child has seen around 4000 weddings on television by the time he completes his schooling? Or that an Indian watches around 30 hours of television on an average in a week and the reasons of not being able to watch more is due to attendance at offices and schools?

Such is the impact of television in the Indian households. When the television came in India, only a handful of people with a three digit income could afford having one. Every evening the entire neighborhood would gather at owner’s house and watch the television like it was a wonder never seen or heard of. Though the advent of television in India is a scenario that is quiet recent, leaps and bounds have been made by it. Today the television has even entered rural households and replaced the radio sets.

The next big thing in Indian television has also arrived – Digitization. Digitization means conversion of analogue signals into digital signals. Digitization is a big step as it will ensure a lot of revolutionary changes in the way television is being watched. The digitization will ensure better reception, cleaner and clearer viewing, more number of channels and a hoard of enhancing features that will lead to consumer empowerment and value for money. The digitization of television is India has seen a lot of established names entering this industry and providing digital dth (Direct to Home) services. These dth service providers have been highly instrumental in eliminating the analogue cable system and bringing in the future of television to India.

The dth services make use of a dth dish, tv, reflector and a set top box to provide the customer access to digitization. The reflector or satellite helps gather encrypted messages and decrypt them via a set top box on the customer’s television screen. Earlier people had to be at the mercy of the cable operators who had ambiguous terms and conditions, demanded exaggerating sums of money and provided no clarity on the channels and benefits a customer would receive.

DTH service providers have eliminated these problems completely. Taking the example of Videocon d2h which has won various awards and accolades and has been touted as ‘Asia’s Most Promising Brand’ , a dth channels list is made available by them  which gives consumers the upper hand by letting them know what they are paying for. Videocon d2h has further created transparency by providing all the necessary information on their website www.videocond2h.com . The company has also been accredited as India’s fastest growing dth brand and has provided multifarious benefits to the consumers such as 444 channels and services, 22 “Asli” HD channels, the first to introduce a 3D channel, 12 PIP Mosaic and other features. A feather in the cap is their introduction of India’s first Radio frequency remote that truly lives up to the age old saying of letting nothing come between you and their entertainment.  So go ahead, get digitized or get dark!