Penetration of Digital DTH in India

The penetration of digital DTH service in India has grown exponentially in the past 1 year, thanks to mandatory digitization starting with four metros. But for many, especially in rural India have this question in mind, what is dth?

So what is dth exactly?

The dth technology is a digital satellite tv service that provides television services direct to subscribers anywhere in the country. Since it makes use of wireless technology, programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure. This is particularly valuable in remote and difficult to reach areas where cable and in many cases, terrestrial television services are poor or nonexistent.  

Digital DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide. Now surround sound, home theaters, live concerts and daily television programming are all delivered to your home with the same quality as any modern movie theater

The latest advent of dth technology in India is HD DVR (high definition digital video recorder). The customer is able to record his favorite shows, sporting events or any other media on his hard disk in the set top box and can watch it at his ease. Its only because of this dth technology that we can now pause, rewind or skip any program on any channel. If this trend continues than hd dvr will become more of a necessity than a luxury          

 

Apart from the above, advanced viewing control features like the Electronic Program Guide (EPG) which provides you with the current and next program on all channels, Parental Lock which safeguards your children’s viewing options, and Pre-booked Pay-Per-View and Impulse Pay-Per-View facilitates you to see it in the comfort of your own home.

Digital TV Set Top Box

Analog was the form of signal which was used in broadcasting tv channels in India till 2012. But, due to the advancement in technology and the law passed by the government for digitization, the broadcasters have started to broadcast digital signals. According to the law passed by the government of India, the whole country would be completely digitized by the end of 2014.

Digital signals that are transmitted by the broadcasters can be received only by digital settop boxes. The cable operators won’t be able receive these signals as it requires upgrading the current equipment, which indirectly would increase the cost of providing the digital tv services. More over one would also need cable tv set top box to receive those digital signals at our home.

There are a couple of digital tv services providers providing set top boxes in India. The digital settop boxes provided by these service providers are as costly as the cable tv set top box which would make the customers view less number of channels by paying more.

Videocon d2h, an innovator in DTH industry, has come up with a variety of set top boxes in India which is on par with the best set top boxes in the world. These set top boxes are packed with lot of features such as Dolby digital sound, digital video recorder with 500GB of storage space, High Definition video, 3D video enabled and many others. We do provided customized packages which has highest number of SD and Asli ‘HD’channels which are 5times better in picture quality when compared to cable operators and other service providers in India. This has undoubtedly made us the best digital tv services providers in India and also one of the best in the world. 

It is high time for the people of 38 cities, which will be digitized by 31^st March 2013, to purchase a set top box. Since there are a couple of weeks left, the demand of set to box in India has increased. The cable operators are will able to deliver set top boxes in a short period of time. Though the other service providers are giving various offers for the set top box, it is not at par with the offers that Videocon d2h provides.

So why wait till the deadline, hurry and go to our nearest dealer and purchase the digital set top box availing the latest offers. You can also subscribe to us by just clicking on the following link and book online. You also can visit our facebook and twitter page to give your valuable comments and feedbacks. d2honline.com.

Best Set top box

Cable tv operators have been providing service of supplying television channels to each and every house for nearly 2 decades. But due to the imposing of digitization law by the Ministry of Information and Broadcasting, the cable tv operators have to compulsorily change their existing equipment’s from analog system to digital system and should also be providing digital cable box to each and every household. Experts say that digital cable box would not be the best solution to digitization, as it would not give a great tv viewing experience in the LCD, Plasma and LED television. Just think about the money you would have spent in buying your television and if the picture is not clear on the screen, it would surely upset you. The only solution is by going for a digital tv box which is provided by the direct to home providers.

There are around 6 players in the DTH industry who are providing service. A digital tv box (set top box), which is similar to digital cable box, has to be purchased using which the digital signals can be received directly from the satellite. Everyone would like to buy the best set top box form the best service provider in the market. The confusion that would arise in the mind is ‘which DTH provider to go for’?

Videocon d2h, an innovator in DTH industry, is the fastest growing DTH provider in the market. We have started giving our service in 2009 and since then have won various awards. We have been constantly innovating in the technology and service. We have a variety of set top box are mentioned below.

1. Digital Set Top Box: It is a standard definition digital box.
2. High Definition Digital Set Top Box: Viewers can view Asli “HD” channels on HD digital box.
3. HD Digital Video Recorder: Viewers can record their favorite movies and serials directly from their television.

These different varieties of set top box with advanced features have made ours the best set top box. We provide 17 different customized channel packages, which has channels from various genres. Customers can also handpick the channels for watching and only pay for it. There are also other active services that we provide for free. There are various offers on which the set top boxes are supplied. We are happy to provide our service for over 7 million people and will be happy to extend our service to many more.

So what are you waiting for? Hurry and go to our nearest dealer and purchase the set top box availing the latest offers. You can also subscribe to us by just clicking on the following link and book online. We are always there 24x7 on our customer care numbers, facebook and twitter page to receive your valuable comments and feedbacks. d2honline.com.

Videocon provides three types of digital boxes

In less than a month, 38 cities in our country will be completely digitized. It is high time for the people in these cities to make a decision to buy a digital box using which they will be able to watch the digital TV channels. Most of you would have seen the Ad’s given by the government about the black out of the television starting from last year when the 4 metros(Delhi, Mumbai, Kolkata & Chennai) were about to be completely digitized and some of you would have already seen the latest Ad’s about the black out. Many of you would be already freaking out about what digital box to buy and what are the various dish tv offers that are given by those service providers.

Videocon d2h, an innovator in DTH business, understands the pressure that is upon you people and would like to ease the situation by not only giving a suggestion but also coming up with a solution to the problem. Doesn’t it sound great? We are sure it will when you get to know more about the digital tv channels and active services that we would be offering.

We provide three different types of digital boxes which are as follows:-

1. Digital Set Top Box: It is a standard definition digital box.
2. High Definition Digital Set Top Box: Viewers can view Asli “HD” channels on HD digital box.
3. HD Digital Video Recorder: Viewers can record their favorite movies and serials directly from their television.

The digital TV channel list of Videocon d2h has more than 400+ Channels and Active Services. The channels list includes different genre of channels from which you can choose and pay for only the chosen ones. The Active Services include various customized music channels & FM channels, games, puzzles, and many more.

The clarity of the channels is 5times the existing clarity provided by the cable operators. With this clarity one can spot all the minute pieces of information on the screen. The audio is Dolby digital sound which is the best technology in the world at present with which one can even hear the sound of a pin.

Though the government has announced in the budget on imposing duty on the import of set top boxes which would be affecting the offers given by the service providers, it won’t be affecting the offers that we provide as we understand your needs & wants and act according to it.

So why wait till the deadline, hurry and go to the nearest Videocon d2h dealer and purchase the digital set top box availing the latest dish TV offers. You can also subscribe to Videocon d2h online by just clicking on the following link and book online and also can go on to our facebook page to give your feedbacks. d2honline.com.

Videocon d2h introduced India’s first HD DVR

Videocon d2h introduced India’s first High Definition Digital Video Recorder with 3D. HD DVR with 3D has changed the world of home entertainment in the country by providing a never-seen-before innovative product on the DTH services. The innovation facilitated Videocon d2h to establish itself in the DTH product category and also created a huge impression as a brand in the mind of the consumer. This product, for the first time, enabled the viewer to record, pause, rewind, forward and play live television. This is something which has revolutionized HD DTH in India. It also enables auto serial recording and watching the content at a time comfortable for you. Videocon d2h has an exclusive active 3D channel with exclusive content which is a very new concept in HD DTH in India. Other features include High Definition Digital sound, 16:9 wide aspect ratio and 5x digital picture quality. This product had a very illustrious launch with a full-fledged press conference and Abhishek Bachchan unveiled the product. At the launch Abhishek said, “Videocon d2h’s innovations are always ahead of their time. The revolutionary HD DVR (what is a dvr) with 3D brings magic of 3D right into our living rooms. I am immensely proud to be a part of this dynamic and tech-savvy enterprise. Be future ready is our message to one and all.”

For the HD DVR with 3D launch, there was a full-fledged marketing campaign. All the mediums of marketing were extensively used ie. Digital Television, digital, SMS’, print and display campaign. Social networking site like Facebook was also utilized in this campaign with a game being specifically launched on it to increase interaction and create a buzz about the product with our customers. The product was also chosen as the ‘Editors Pick’ by the Digit magazine, which is a very well recognized technology magazine.

In the year gone by, Videocon d2h did various campaigns having used a 360 degree marketing approach. They reached put to their customers through various touch points and ran dedicated campaigns during the festival season.

During the festival season, it carried an extensive print campaign to communicate its strength in the regional space. This region specific campaign was done across all leading publications of the region in local languages. For example, they showcased that they provided the highest number of Marathi channels across dth Services during the Ganapati festival.

Videocon d2h did a dedicated campaign around “Asli” HD channels for its HD DTH (what is dth) in India. With highest number of Asli “HD” TV channels during the year on its platform, it carried out the marketing campaign in all formats. For ATL, they developed a HD Montage film around this theme and used it across all genre digital television channels in a campaign carried out for 2 weeks. They also carried print ads of the same in leading publications. For the BTL activity all the POS elements like posters, danglers, stickers, bunting, replicas of reflectors, non-lit boards, etc. were used and this promotion was carried out at all the dealers and retailers across the whole country. The company was also present in various exhibitions and roadshows to promote this competitive advantage.

These two varied focal points helped the brand target two different genres of audiences separately and facilitated in aligning their focus and target its audiences immaculately. The ‘two-barrel’ strategy proved successful and helped adding more subscribers in the last few months.  For the New Year, the organization has set itself new horizons to accomplish with the help of fresh strategies. With arguably the best product and back end process in the business it is confident of outdoing contemporaries and crossing many more milestones with another exciting year to look forward to.

HD DTH makes the Cable services seem outdated.

High Definition (HD) TV Channels on Direct to Home (DTH) services give you irresistible features that Standard Definition channels your local cable services cannot. HD DTH gives you 5x picture quality which makes even the minutest detail clear, High Definition Digital  ( HDD ) surround sound which gives you crisp clear sound , 1080i break away from blurry picture and audio quality , 16 : 9 wide aspect ratio which gives you a bigger, wider, Clearer picture. All these features of HD DTH make the Cable services seem useless, old and obsolete.

A DTH connection has many products included in it like The Reflector ( dish antenna) , Remote , Smart Card and a Set Top Box ( STB ) . The Set Top Box (STB ) is one of the most important components of the DTH Connection . Set Top Box (STB ) is the one which connects the reflector and the television set. The Set Top Box converts the Signal received from the Reflector (DTH Dish) to the content which is finally seen on Television. There are several types of Set Top Boxes which are available in the market. The three common Set Top Boxes are a Standard Definition Box, High Definition Box and High Definition Digital Video Recorder (DVR). Some of the DTH service providers in India also offer 3D compatible Set Top Boxes which can be used to view 3D content on 3D compatible TV. Videocon d2h was the first DTH service in India to introduce 3D set top boxes. Afterward Videocon d2h’s introduction of 3D Set Top Boxes (STB) all other DTH companies followed the trend.

Today’s generation want more advanced technology in whatever they used may it be a Mobile Phone or a DTH Connection and HD DTH is one such example of advanced Technology. Sometimes TV viewers miss out certain programs on TV due to various different reasons. They want to watch what they have missed out. There are two ways to catch up on the lost content

1.    To search the Internet. Which would mean frantically searching and watching the content in low quality

2.    The second and the best option is to opt for the HD DVR and record the Content that you have missed.

Recording Live TV is now possible only because of DVR Set Top Boxes. With a HD DVR Set Top Box you can not only record Standard Definition (SD) content but you can also record High Definition (HD) content. HD DVR Set Top Box digital tv gives you many features you can record live TV as you are watching it. You can also Schedule a recording of your favorite tv channels on your HD DTH. HD DVR also gives you the freedom to view one channel and record another channel simultaneously. You can also record multiple channels at the same time. HD DVR Set Top Boxes are the perfect way to Enjoy HD DTH. 

HD DTH Connections have a different Set Top Box

A Set Top Unit (STU) commonly known as Set Top Box (STB) is a vital device in a DTH Connection. Viewing DTH on TV Channels would have been impossible without a DTH Set Top Box. The other components that are important with a DTH Set Top Box are Smart Card, Remote, Reflector (dish) and TV.  Most DTH Set Top Boxes have a tuner in it. The DTH Set Top Box connects to the Television (TV) and to the Reflector which is popular as a Dish. HD DTH Connections have a different Set Top Box. The HD Set Top Box has different as it supports High Definition (HD) content which a normal DTH set top Box does not.

A DTH service provider covert Audio and Video content into signals through its encoders and Mixers. These converted signals are sent to the satellite through Transponders of the DTH service providers. The satellite sends the Signals to all the Reflectors (Dish). The reflector catches these Signals sent by the Satellite and sends it to the Set Top Box through wires.  A DTH Set Top Box after receiving the signal decodes the signals into audio and video content as it was sent by the DTH service provider. This content is the final content which is viewed on Television Screen. An HD Set Top Box will convert the signals into High Definition (HD) content. 

One reason why DTH Service is in such great demand in India is because it is far more superior to Cable Services in India. DTH services not only provide better picture quality but also offer great audio quality. DTH services in India also have more channels and give you the freedom to select the number and genre of channels that you want to watch. Something that is missing in Cable services. The transmission in Digital because of the Set Top Box and HD Set top Box whereas in cable services the transmission is Analog.

 There are different types of Set Top Boxes as well. The basic DTH Set Top Box is the Standard Set Top Box (STB) which shows content in Standard Definition. The next is High Definition HD Set Top Box which shows High Definition content which is very rich in picture and audio quality. The next Type of DTH Set Top Box is High Definition Digital Video Recorder also known as HD DVR (What Is a DVR). You can record Live TV with a HD DVR STB. There is also a special Set Top Box which supports 3D content which is known as 3D ready box. Videocon d2h is the only DTH Service Provider in India to not only have a 3D ready box but also 3D Content on its Platform. Videocon d2h viewers can watch 3d content on their HD Set Top Box.

Videocon d2h offers the Best Digital TV Service Set Top Boxes may it be a Standard STB or a HD Set Top Box. The picture quality with Videocon d2h STB’s is of optimum quality. To view the various Set Top Boxes of Videocon d2h kindly visit Videocon d2h’s Products page.